Your source for marketing materials and more in the A/E/C marketplace!
Our mission is to be the premier source for education, information, and resources in marketing professional
services for the design and building marketplace. The books listed here were selected with the needs of professional
services marketers and business developers in mind. Recommend your favorite business books: publications@smps.org
SMPS Members benefit from from a 10% discount in the SMPS Bookstore - just enter the coupon 708U at the checkout to receive your discount.
To visit the SMPS home site please go to:http://www.smps.org/
| NEW - JUST RELEASED! |
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Cooperative Marketing in the Construction Industry
Practical directions for inacting a low-cost and low-risk marketing strategy by developing and managing co-marketing relationships in the design and construction business to ensure greater sales success. By sharing intelligence, expenses and other resources small and mid-size firms can increase sales leads, and lower marketing costs.
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| THE FAME GAME 2.0 |
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The Fame Game 2.0
A marketing wizard shows you how to develop your firm's message through content that "sells" without being perceived as a sales pitch.
You'll learn how to use powerful marketing strategies to become perceived as a "thought leader" in your industry. With only a minimum investment of time you'll be able to craft a powerful marketing message about your firm and its services.
Author Carl Friesen, MBA, CMC, uses his background in journalism, and over 15 years experience in helping business professionals demonstrate the value of the services they provide. He uses his experience to present you with well-tested procedures guaranteed to produce results you can bank on.
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| BUSINESS FROM THE HEART |
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Business from the Heart
Focusing on just eight critical areas of management, Craig Galati unveils a dynamic new approach in Business from the Heart that emphasizes high-touch over high-tech. Sharing hard-won personal insights, he demonstrates how your organization can rise above the constraints of today’s tough economy.
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| NETWORK LIKE AN INTROVERT |
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Network Like an Introvert: A new way of thinking about business relationships
Network Like an Introvert: A new way of thinking about business relationships iexplains how to succeed at networking without trying to be someone you're not. Written by an introvert, this book offers a fresh approach to provide you with the tools and plan to build a successful business network.
If you've been wanting to build business relationships but not entirely comfortable with trying to be a gushing, out-going extrovert, this guide will provide you with the tools and assurance you need to become a networking expert in your own right.
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