Take charge of the marketing process! If you are a professional working in a technical or project management role for a design, contracting, or consulting firm, this book will help you win more clients. It clearly sets forth a step-by-step process for figuring out what clients need, devising ways to meet those needs and convincing prospective clients to hire you instead of the competition. What's more, this book is packed with real-life scenarios that put the marketing principles into a familiar, easy to understand context.