Social Media for Home Builders: It’s Easier Than You Think demonstrates how builders and developers are effectively using two-way communication via the Internet and social media outlets to attract consumers, follow up on leads and improve customer service. This is the only book that speaks specifically to the needs of the real estate industry, and teaches home builders how to build a social media presence.

Savvy marketing professionals in every area of industry are taking advantage of this powerful new marketing tool – Social Media. As a residential construction professional, you too can use social media sites to